We have made quality our habit. It’s not something that we just strive for – we live by this principle every day. We are convinced that it's possible to move waste management from a linear to a circular economy, where waste is converted to resources and taken back to the market. The circular economy concept is what is needed today, for it propagates for the sustainable utilization of all resources, and eco designing at the pre-production stage in the industry. Waste is everything that hit the grave after consumption, through recycling, repur[posing, and reuse, the particular item is moved from the grave and sent back either to the market or is repurposed to serve in a different capacity. All this is important especially when we bear in mind the situation of the landfill and the pressure we have put on the ecosystem because of dumping and landfilling.

Pure planet recyclers advocates for sustainable consumption, where people are to use only what they need and are therefore careful not to litter the environment with waste that endagers the environment as well as human health

Looking at waste as a resource rather than a nuisance

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